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Partnering Strategy

Ever since its inception, the Emel Group has entered into long-term, mutually beneficial partnerships with several global companies in order to provide the Nigerian marketplace with world class products and services. The Group's Trade Partners include:


Narmah (HK) Ltd

The procurement partner of the Emel Group since 1997, Narmah HK Ltd, specialises in sourcing and purchasing products for the entire Group across its diversified portfolio. The company, based in Hong-Kong, has established relationships with an extensive network of suppliers and manufacturing companies in China and other neighbouring countries. Narmah HK offers the Group a consistent and timely supply of innovative and high quality product lines at the most competitive prices. Through the dedicated efforts of its professional team, Narmah HK oversees the market research, new product development, purchasing, quality inspection, documentation and shipment of all products to Emel's head-quarters in Nigeria in a seamless service offering.

Shanghai Light Industry Co. Ltd. (SLICL)

The Emel Group has been associated with Shanghai Light Industry Co. Ltd., manufacturers of the Butterfly brand of sewing machines, for over four decades, ever since its inception. The Group is the exclusive distributor of a vast selection of consumer and industrial sewing machines, sold under the Butterfly and Emel brand names all over Nigeria and to its neighbouring markets.

Over the years, this partnership has proved to be mutually beneficial and highly successful; SLICL has constantly provided innovative product lines whilst the Emel group's strength on the ground level and aggressive marketing strategies have made Butterfly the market leading brand across the whole of West Africa.

Jinan Diesel Engine Co. Ltd (JDEC)

Emel Advanced Power Solutions has entered into a strategic alliance with Jinan Diesel Engine Co., Ltd. (JDEC) to provide natural gas generators for large scale power projects. JDEC is a market leader in this segment with 80 years manufacturing experience and is the sole supplier of natural gas generators to China National Petroleum Corporation.